Momentum — Revolutionising Marketing & Loyalty

ARROUND ICO — Breakthrough Media Platform in AR

ARROUND ICO — ARROUND is a breakthrough media platform and ad network in the explosive blockchain development today. It provides users with an intriguing personal world, advertisers with a new sales channel, and AR developers with a huge market for their software and hardware.

ARROUND is a creative communications and entertainment platform. This platform has an infrastructure with a distribution blockchain and can be used for developing and selling services, advertising, information, and products based on the cryptocurrency economy.

By downloading the ARROUND App the user will receive three handy tools:

ARROUND Camera: Used to discover “circles” — objects that increase geotagged or tagged objects for the user’s smartphone. Examples: advertising campaigns, blog channels, chat rooms, and AR stores to sell real and virtual goods and services. In addition, each user can control their AR status visibility for other users and can customize their AR character.

ARROUND Newsfeed: news from the tournament that the user has registered.

ARROUND MAP: Guided with tips for finding new rings. Each user will also have the option to display their location on the map so other users can add her to their AR Newsfeed and browse through her general ring.

The benefits that the ARROUND ICO platform brings:

VALUES FOR USERS: Users can leave content they want and make it visible to certain people. Users can also easily find relevant content, as well as services and organizations nearby rated by other users. There are also various leisure opportunities. Advertisers can submit individual offers, reduce the amount of spam, and make the ads more effective and meaningful. There is an opportunity for users to make money from participating in promotions now and here (for example, to receive a coupon or a refund on an ARROUND personal account).

VALUES FOR ADVERTISERS: The ARROUND platform offers a new, dynamic, and adaptive advertising environment for every customer. Advertisers have the opportunity to establish deeper personal connections with the target audience, increasing the number of leads and conversions.

VALUES FOR ADVERTISING AND INVESTMENT: Advertising and creative agencies, as well as freelancers, will experience growing demand for the development of content solutions and advertising using the Tools provided by the ARROUND platform. The standard solutions and modules developed for the market can be monetized by any advertiser on the platform, enabling agencies to scale their businesses efficiently.

VALUE FOR APPLICATION DEVELOPERS: Growing demand for software products from users, advertisers, advertising agencies, and other businesses. In fact, a whole new market is being created for the masses of new mobile application users. This demand can be made on the ARROUND platform.

VALUES FOR MANUFACTURERS OF AR EQUIPMENT: There is a mass market for AR content and more and more users are willing to make money from it, including companies and advertising agencies. There is also a need for new advanced AR devices.

KEY FEATURES OF ARROW ICO SYSTEM

Social networking with geo-referencing messages uses two types of tracking: (1) geo-tags; (2) visual signs. The user’s message is “circle” in space, disappearing 24 hours after being sent (similar to “stories” on Instagram, Facebook and VKontakte, the main difference being that these messages exist. in the world around us).
Notifications, posters, advertising campaigns for retail outlets, movie theaters (moviegoers meet you at the entrance), cafes (virtual host), etc. coupons and chapters. discount program.
Personal ads associated with geographic location (automotive, real estate, private services, including child care services, tutors, nail technicians, etc.).
Dating (convenient to meet people near).
AR Guide: tips and guides for travelers and visitors about the actual change of the area.
Blogs and media include events in a specific location (city or district news).
AR seminars, including live broadcasts.
Conferences, workshops, distance meetings (as in the movie Kingsman).
Virtual Assistant (as in Bladerunner 2049).
Telemedicine (remote interaction with medical professionals).

ARROUND ICO works for the user

The ARROUND platform represents a combination of virtual and real worlds with WOW effects.

How it works? We have two mechanisms for linking users and objects in actual increase with actual objects: Positioning and marking technology.

For users, the system is very convenient and easy to use. It does not require any special skills or sophisticated hardware, except for AR headphones or smartphones that support AR technology.

Users can open the ARROUND application and watch the ARROUND world through a headset lens or a mobile phone screen. By pointing the camera at objects in the real world, users can see the “circle” — actual additional posts made by the user or other user, as well as the internal Others are in the system. For example, it could be a virtual girl, who lets people around the mall, or maybe even a game (like the world famous Pokémon Go).

By default, the loop (post) will be deleted 24 hours after it is posted to avoid space clutter. If users want their rings to last longer, they can pay for an extension. To do that — as well as when buying other AR content in the system — users can recharge the system with an ARR token. All transactions on the platform will be made using the ARR token. Consequently, users can purchase tokens in the ICO (or on cryptocurrency transactions after the ICO) and use them in the application by indicating their public cryptocurrency account.

From now on, the media will become unlimited on Facebook. The entire planet becomes your social media landscape and you can create posts anywhere in the world!

The problem that ARROUND ICO is aiming to solve

For advertisers:

The problem: The advertising market is saturated. Traditional communication channels are out of touch with the target audience. Advertisers need to open new ad formats, spaces, and advertising methods, and the cost of advertising is on the increase due to competition, but customer exposure is not commensurate with the amount of advertisers. Reported off.

Solution: ARROUND ICO enhances the reality of providing a new digital and space environment for advertising and communications, including new branding opportunities. In the real world, there is very little room for billboards, but there is plenty of room for ARROUND’s additional events. ARROUND will provide the digital infrastructure required to allow advertisers to target their target audience and create unique advertising messages for each user based on social and demographic factors. as well as user profiles and based on their needs, preferences.

For users:

The problem encountered: Lack of really interesting content to make users access the system every day.

Solution: ARROUND is a public information space will gradually be filled with content; It’s a space where users can communicate, create their own content and share it. ARROUND provides free access to all its features for all users.

For AR developers

Problem encountered: There is no need for AR content.

Solution: We connect developers with advertisers and are willing to pay for their content. The ARROUND community will have the opportunity to create and monetize their AR projects using a program (similar to WordPress and YouTube). Thanks to the ARROUND tools, anyone can develop and add their actual objects.

From the standard of the equipment used.

Problem: There is still no single user platform that can be accessed from any device and that will generate demand for AR content. The market is fragmented and needs a multi-purpose ecosystem to organize interaction between AR and end-user content developers.

Solution: The generated AR content will be displayed from all standard device types. In the future, ARROUND will support any type of device (smartphone, tablet, AR glass). Users will be able to watch and simultaneously interact with both real-world and real-world objects through different devices.

Overview of ARROUND ICO

Token: ARR

Price: 1 ARR = 0.035 USD

Platform: Ethereum

Reward: Yes (up to 40% during Presale)

Accepted payment: ETH, BTC, LTC, BCH, Dash

Country: Belize

Whitelist / KYC: No

Restricted areas of participation: None

ARROUND ICO — PreSale

Time: 27.02.2018–01.05.2018

Mobilization target in the US: $ 1,000,000.

In the pre-sale phase, 50% reward corresponds to the purchase token

45,000,000 tokens will be provided during the Presale period

Token Sale (Main ICO)

Time: 15.05.2018–15.07.2018.

Small capitalization in the US $ 5000,000

Reduced 5% for investment transactions> 10,000 USD

Hardcap: Will be announced after Presale ends.

ARROUND ICO — TOKEN DISTRIBUTION

48.3% — for ICO (Pre-sale and Token Sale)
8.2% — Token Sale Reward Token
22% — Community Development Fund — CDF (including advisers, partners, …)
10% — Funding for network development — a fund to support investors, node owners (NDFs)
10% — Team
1.5% — Bonus

ARROUND ICO — Development Roadmap

2016

The idea of a media platform supported by real-technology enhancements was born
Discuss concepts with entrepreneurs and get positive feedback
Adapt ideas to business and potential consumers by 2017

2017

Advanced ideas with a specification
The first potential partners found: a chain of pharmacies (A.V.E.)
We found the original fund and started developing MVP3

2018

Release MVP3 and launch promotional campaigns for the 36.6 pharmacy chain and Atrium shopping center
Released alpha version of the application Arround, the process of filling the platform with content and attract users are started.
Improved Arround to ODG Augmented Reality Glasses and Microsoft Hololens
Engage advertising agencies on the platform
Launch advertising campaigns for major pharmacies in Europe
Construction of an exclusive builder for interactive advertising is in fact incremental.

2020

The first auction to sell advertising space within the platform on the secondary market
Exclusive SDK Creation Process to lure third party developers into the starting platform
The launch of a pilot project in the US
Expanded to new markets: China, North America, Japan, South Korea, England, Germany, France and the United Arab Emirates